Digital Marketing
Digital Marketing Strategy for Origen Orgánico
Collaborative project where I developed the content calendar and digital strategy based on objectives for Origen Orgánico, a sustainable products brand
2024
Client: Origen Orgánico
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Project Description
I developed a comprehensive digital marketing strategy for Origen Orgánico, a company committed to sustainable and organic products. The project included creating a strategic content calendar, target audience analysis, and developing digital campaigns aligned with the brand's sustainability values.
Technologies & Tools
InstagramFacebookCanvaGoogle AnalyticsHootsuiteAdobe Creative Suite
Project Details
Category:Digital Marketing
Date:2024
Client:Origen Orgánico
Duration:3 meses
Challenges and Solutions
- Differentiation in a saturated market
- Effective communication of sustainable values
- Creating attractive educational content
- Balance between promotional and value content